This is an awesome up and coming blog about alternative shopping, gender expression, fashion icons, advertisement, “beauty”, controversy, materialism, consumerism, and exploitation. It’s definitely worth checking out!
Blogging about media and popular culture with a critical, film studies, feminist and men's studies lens.
December 29, 2009
Try This on 4 Size
November 28, 2009
Hit the Bitch … ?!
About a week ago, the Danish orgnaization ‘Children Exposed to Violence at Home’ launched a website and web campaign against violence called ‘Hit the Bitch.’ The interactive website features a woman standing in front of a male hand. The website then prompts you to decide whether you will hit the woman via mouse or webcam. You are then asked to slap the woman repeatedly. With each slap you give her, she becomes bloodied and weak, eventually lapsing to the ground. This simulation of domestic abuse and/or violence against women was supposedly launched in an attempt to combat violence against women.
The Danish organization claims that the website is part of an anti-violence and anti-misogyny campaign. Their final bolstering fact: if you continue to hit the woman till the very end of the simulation, you will be told that you are not a “Gangsta” but that you are, in fact, an idiot.
I’m positive that I’m not alone in my shock and awe at the stupidity and hypocrisy of this web campaign. A supposedly anti-violence campaign built on the premise of allowing people the perverse pleasure of enacting violence without facing the reality and the actual ramifications of that violence? Right….very effective indeed.
The website has been limited now to residents of Denmark, for reasons of site traffic (supposedly). But for those who can tolerate it, you can see enactments on youtube. Be careful though, this is intense imagery.
We need to fight images like this in the media and more importantly, we need to fight to end gender violence. Check out this cite to get involved in the 16 days of activism against gender violence:
October 23, 2009
Whoa, for srsly?
I can’t embed this video but you have got to check this out. This is quite probably one of the most ridiculous vidlogs I’ve come across in quite some time. It’s from the We TV feature, Amy vs. John, in which a husband & wife duo take to the camera to problem solve and open up dialogue (though how good it is, or isn’t, is pretty clear).
October 21, 2009
A sexy school girl witch? Are you fucking kidding me? So, what? Now we’re just mashing our heterosexual male fantasies together? Maybe I’ll dress as a slave princess kitten pirate. With wings. (sexgenderbody)
October 21, 2009
The folks at Evian are probably still sky high from the success of this ad campaign. It’s been at the top of the charts since mid-summer. Creepy or cute? You decide.
October 21, 2009
So, I know it’s been a while. I apologize for the hiatus, but I’m back on in full-swing. And I come bearing some really messed up ad-stumbles. Frito Lay recently launched a new campaign called “Only in a Woman’s World.” The chip company’s efforts are…misguided, to say the least. They’re perpetually unclear about their platform and their mission but yet they’ve launched a full-scale website and web-series (14+ webisodes and counting!)
The website features arenas in which you can ‘Meet the Girls’ who are, “fearlessly female,” as well as places to ‘Escape and Play’ and ‘Send E-Cards.’ But honestly, if you’re looking to escape, this premise isn’t going to make you happy. All it does is enforce sexism and continue to perpetuate ideas of female bonding as a synonym for ingroup hatred and judgment.
Each webisode (including the above), features a woman who has, for whatever reason, gained a bit of weight. What ensues is an encounter with one or more people who either assume that she’s pregnant or assuage her worries that she’s gained weight so as to avoid her wrath.
In the video posted here, a woman attempts to fit into a pair of her pants for agonizing minutes on end. She then calls upon her husband and puts the blame on him. After he denies having put the jeans in the dryer, he comes to her side to help her pull them up over her waist. When he realizes that they won’t fit, he has a moment of panic. Thereafter, he decides it’s best to take the blame so he won’t have to deal with the fallout of his wife’s insecurity. He concedes to having dried the pants by accident and the webisode can safely wrap itself up now that the woman has been mollified and we no longer have to worry about her lashing out.
This campaign is grossly underdeveloped. If it’s trying to tell us that women are all obese and that the proposed solution is to lie to them or assuage their insecurities (for which the media is largely responsible), well, that’s pretty fucked up. I’ve been a big fan of my Baked Lays but this is shedding some new light on the team whose chips I’ve munched on for decades. Srsly, Frito-Lay, take a hint from 7-Up and Shove it Up Yours.
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